Gender and Reference Groups in Food Consumption Patterns Formatting: A Case Study in the Erskine College Cafeteria

Robert Guang Tian, Tami Boyce, Pamela Henry, and Pratik Shrivastava

Many factors play roles in food choice. Gender is one of the most influential factors, but many other circumstances and situations also affect a person’s food consumption decisions. This paper examines how gender, along with consumer perception, attitude, and reference groups, can influence consumer behavior in the specific food service site of a college cafeteria.

<Get PDF>